A new set of leaders who grasped the power of their own images was emerging on the world stage when Grey Villet joined LIFE in l955. As early as l956, Harry Truman’s "can do" image had helped launch the political career of young John Kennedy who was the keynote speaker at the ‘56 Democratic convention. Four years later, Kennedy's carefully cultivated charisma gave him the nomination over his more experienced senate rival, Lyndon Johnson. The pick helped to assure the defeat of Richard Nixon in the election. The anti-communist image of Cuba's corrupt strongman Fulgencio Batista,(right) had kept him in power with Washington's backing until 1958 when Fidel Castro arrived upon the scene to liberate the island as a revolutionary hero. In the same period, Martin Luther King projected an image of himself as the spiritual leader of the peaceful Civil Rights revolution. The movement drew national attention during the 1956 Montgomery bus boycott. King helped lead the year-long protest which found him arrested twice. Over the next eight years, he and his followers brought hard won reforms that Johnson, who had become president after Kennedy's assassination, signed into law in the sweeping Civil Rights Act of 1964.
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